Nekuenderera mberi kwekuvandudzwa kwemararamiro ezvenyama, vanhu vanonyanya kutarisisa kune zvinodiwa zvemanzwiro, uye vanotsvaga hushamwari uye nekuchengetedza manzwiro nekuchengeta mhuka dzinovaraidza. Nekuwedzera kwechiyero chekuberekesa mhuka, kudiwa kwevanhu kwezvigadzirwa zvezvipfuyo, chikafu chezvipfuyo uye akasiyana masevhisi ezvipfuyo kuri kuramba kuchiwedzera, uye hunhu hwekusiyana-siyana uye hwemunhu hunodiwa huri kuramba huchiwedzera kuoneka, izvo zvinofambisa kukurumidza kusimudzira kweindasitiri yezvipfuyo.
Indasitiri yezvipfuyo yakasangana nemakore anopfuura zana enhoroondo yebudiriro, uye yakagadzira cheni yakakwana uye yakakura maindasitiri, kusanganisira kutengeserana kwezvipfuyo, zvigadzirwa zvezvipfuyo, chikafu chezvipfuyo, kurapwa kwezvipfuyo, kushambidzika kwezvipfuyo, kudzidziswa kwezvipfuyo uye mamwe madiki zvikamu; pakati pavo, iyo pet chigadzirwa indasitiri Iyo ndeyebazi rakakosha reiyo pet indasitiri, uye zvigadzirwa zvayo zvikuru zvinosanganisira pet imba yekuvaraidza zvigadzirwa, hutsanana uye zvigadzirwa zvekuchenesa, nezvimwe.
1. Pfupiso yekuvandudzwa kweindasitiri yezvipfuyo zvekunze
Indasitiri yepasi rose yezvipfuyo yakamera mushure meBritish Industrial Revolution, uye yakatanga kare munyika dzakabudirira, uye zvese zvinongedzo mumaindasitiri zvakakura zvine mutsindo. Parizvino, United States ndiyo musika mukuru wevatengi vezvipfuyo munyika, uye Europe nemisika yeAsia iri kusimukira zvakare yakakosha misika yezvipfuyo.
(1) Musika wezvipfuyo wekuAmerica
Indasitiri yezvipfuyo muUnited States ine nhoroondo refu yebudiriro. Yakapfuura nenzira yekubatanidzwa kubva kuzvitoro zvechinyakare zvekutengesa zvipfuyo kusvika kune yakazara, yakakura-yepamusoro uye nyanzvi dzekutengesa pet mapuratifomu. Parizvino, iyo indasitiri ketani yakakura kwazvo. Musika wezvipfuyo wekuUS unoratidzwa nehuwandu hukuru hwezvipfuyo, mwero wekupinda wemba wakakwira, mari yekushandiswa kwemhuka dzinovaraidza, uye kudiwa kwakasimba kwezvipfuyo. Parizvino ndiyo musika mukuru wezvipfuyo pasi rose.
Mumakore achangopfuura, chiyero chemusika wezvipfuyo weUS chakaramba chichikura, uye kushandiswa kwekushandisa zvipfuyo kwakawedzera gore negore pamwero wakatsiga wekukura. Sekureva kweAmerican Pet Products Association (APPA), kushandiswa kwevatengi mumusika wezvipfuyo weUS kuchasvika madhora bhiriyoni zana nemakumi matatu nemazana matanhatu muna 2020, inodarika mabhiriyoni zana emadhora kekutanga, kuwedzera kwe6.7% muna 2019. Mumakore gumi kubva 2010 kusvika 2020, ukuru hwemusika weindasitiri yezvipfuyo zvemuUS wakura kubva paUS$48.35 bhiriyoni kusvika paUS$103.6 bhiriyoni, nekukura kwechikamu che7.92%.
Kubudirira kwemusika wezvipfuyo weUS kunokonzerwa nezvinhu zvakazara sekusimudzira hupfumi hwenyika, mararamiro ehupenyu, uye tsika dzemagariro. Yakaratidza kudiwa kwakasimba kubva pakuvandudzwa kwayo uye haina kunyanya kukanganiswa nekutenderera kwehupfumi. Muna 2020, yakakanganiswa nedenda uye zvimwe zvinhu, iyo US GDP yakaona kukura kwakashata kekutanga mumakore gumi, pasi 2.32% gore-pa-gore kubva 2019; zvisinei nekusashanda zvakanaka kwehupfumi, US pet pet expenditures ichiri kuratidza kukwira uye yakaramba yakagadzikana. Kuwedzera kwe6.69% zvichienzaniswa ne2019.
Mwero wekupinda wemhuri dzinovaraidza muUnited States wakakwira, uye nhamba yemhuka dzinovaraidza yakakura. Zvipfuyo zvino zvave chikamu chakakosha chehupenyu hweAmerica. Zvinoenderana nedata reAPPA, mhuri dzinosvika mamirioni makumi masere neshanu muUnited States dzine mhuka dzinovaraidza muna 2019, dzinotora makumi matanhatu nenomwe muzana emhuri dzese munyika, uye chikamu ichi chicharamba chichikwira. Chikamu chemhuri dzine mhuka dzemhuka muUnited States inotarisirwa kuwedzera kusvika ku70% muna 2021. Zvinogona kuonekwa kuti tsika dzemhuka dzine mukurumbira wepamusoro muUnited States. Mhuri zhinji dzeAmerica dzinosarudza kuchengeta mhuka dzinovaraidza seshamwari. Mhuka dzinoita basa rakakosha mumhuri dzeAmerica. Pasi pesimba retsika dzezvipfuyo, musika weUS wezvipfuyo une hwaro hwakakura hwehuwandu.
Pamusoro pehuwandu hwekupinda kwedzimba dzezvipfuyo, US per capita pet pet expenditure zvakare iri pekutanga pasirese. Zvinoenderana neruzivo rweveruzhinji, muna 2019, United States ndiyo chete nyika pasirese ine mari inodarika zana nemakumi mashanu emadhora ekuAmerica, yakakwira zvakanyanya kupfuura yechipiri iri pachinzvimbo cheUnited Kingdom. Iko kudhura kwekushandiswa kwemunhu wemhuka dzinovaraidza kunoratidza pfungwa yepamusoro yekurera mhuka dzinovaraidza uye tsika dzekushandisa dzinovaraidza munharaunda yeAmerica.
Zvichienderana nezvakazara zvinhu zvakaita sekuda kwakasimba kwezvipfuyo, mwero wekupinda mudzimba wakakwira, uye yakakwira pamunhu wese mashandisirwo emhuka dzinovaraidza, saizi yemusika weUS indasitiri yezvipfuyo inomira pekutanga pasirese uye inogona kuchengetedza yakagadzikana kukura. Pasi peivhu remagariro rekuwanda kwetsika dzemhuka uye kudiwa kwakasimba kwezvipfuyo, musika weUS pet unoenderera mberi nekubatanidzwa nekuwedzera indasitiri, zvichikonzera akawanda makuru epamba kana emuganho ekutengesa zvigadzirwa zvemhuka, senge yakazara e-commerce. mapuratifomu akadai seAmazon, Wal-Mart, etc. Vatengesi vakazara, vatengesi vezvigadzirwa zvezvipfuyo sePETSMART nePETCO, pet chigadzirwa e-commerce mapuratifomu akadai seCHEWY, pet chigadzirwa mhando seCENTRAL GARDEN, nezvimwe. mapuratifomu ekutengesa ave akakosha ekutengesa chiteshi kune akawanda ezvipfuyo emhando kana vagadziri vezvipfuyo, vachigadzira kuunganidzwa kwechigadzirwa uye kubatanidza zviwanikwa, uye kusimudzira hukuru-hukuru hweindasitiri yezvipfuyo.
(2) Musika wezvipfuyo wekuEurope
Parizvino, chiyero chemusika weEuropean pet chiri kuratidza kukura kwakasimba, uye kutengesa kwezvigadzirwa zvemhuka kuri kuwedzera gore negore. Zvinoenderana nedata reEuropean Pet Chikafu Indasitiri Federation (FEDIAF), kushandiswa kwese kwemusika weEuropean pet muna 2020 kuchasvika 43 bhiriyoni euros, kuwedzera kwe5.65% zvichienzaniswa ne2019; pakati pavo, kutengeswa kwechikafu chemhuka muna 2020 kuchave 21.8 bhiriyoni euros, uye kutengeswa kwezvigadzirwa zvemhuka kuchava 92 bhiriyoni euros. mabhiriyoni emaeuro, uye kutengesa kwepet service kwaive mabhiriyoni gumi nemaviri emaeuro, kuwedzera kana kuchienzaniswa ne2019.
Mwero wekupinda wemba wemusika weEuropean pet wakakwira. Sekureva kwe data reFEDIAF, mhuri dzinosvika mamirioni makumi masere nemasere muEurope dzine mhuka dzinovaraidza muna 2020, uye huwandu hwekupinda mudzimba dzinopfuyo hunosvika makumi matatu nemasere muzana, inova chiyero chekukura che3.41% zvichienzaniswa nemamiriyoni makumi masere nemashanu muna 2019. yeEuropean pet market. Muna 2020, Romania nePoland ndidzo nyika dzine huwandu hwepamusoro hwekupinda mhuri muEurope, uye huwandu hwepamba hwekatsi nembwa zvese zvakasvika 42%. Chiyero zvakare chinodarika 40%.
Mikana yekusimudzira maindasitiri
(1) Huyero hwemusika wepasi peindastiri inoramba ichikura
Nekuwedzera kukurumbira kweiyo pfungwa yekuchengeta zvipfuyo, saizi yemusika weindasitiri yezvipfuyo yakaratidza kuwedzera zvishoma nezvishoma maitiro, mumisika yekunze neyemunyika. Zvinoenderana nedata kubva kuAmerican Pet Products Association (APPA), semusika mukuru wezvipfuyo muUnited States, saizi yemusika weindasitiri yezvipfuyo yakawedzera kubva paUS$48.35 bhiriyoni kuenda kuUS$103.6 bhiriyoni mumakore gumi kubva 2010 kusvika 2020, paine musanganiswa wekukura kwe7.92%; Zvinoenderana nedata kubva kuEuropean Pet Chikafu Indasitiri Federation (FEDIAF), iyo yakazara yekudyiwa kwezvipfuyo mumusika weEuropean pet muna 2020 yakasvika 43 bhiriyoni euros, kuwedzera kwe5.65% zvichienzaniswa ne2019; musika wezvipfuyo wekuJapan, uyo mukurusa muAsia, waratidza kukura kwakasimba mumakore achangopfuura. maitiro ekukura, kuchengetedza gore negore kukura kwe1.5% -2%; uye musika wezvipfuyo wepamba wapinda mudanho rekukurumidza kusimudzira mumakore achangopfuura. Kubva 2010 kusvika 2020, saizi yemusika wekushandisa zvipfuyo wakawedzera nekukurumidza kubva pamabhiriyoni gumi nemana kusvika pa206.5 bhiriyoni yuan, nekukura kwechikamu che30.88%.
Kune indasitiri yezvipfuyo munyika dzakasimukira, nekuda kwekutanga kwayo uye kukura kwayo, yakaratidza kudiwa kwakasimba kwezvipfuyo uye zvigadzirwa zvine chekuita nechikafu. Zvinotarisirwa kuti saizi yemusika icharamba yakagadzikana uye ichikwira mune ramangwana; China imusika uri kusimukira muindasitiri yezvipfuyo. Musika, zvichibva pazvinhu zvakaita sekusimudzira hupfumi, kufarirwa kweiyo pfungwa yekuchengeta zvipfuyo, shanduko muchimiro chemhuri, nezvimwewo, zvinotarisirwa kuti indasitiri yezvipfuyo icharamba ichichengetedza kukurumidza kukura mune ramangwana.
Muchidimbu, kudzika uye kukurumbira kweiyo pfungwa yekuchengeta zvipfuyo kumba nekune dzimwe nyika kwafambisa kusimudzira kwakasimba kwechipfuyo uye chine hukama neindasitiri yechikafu nemidziyo, uye ichaunza mikana yakakura yebhizinesi nenzvimbo yekusimudzira mune ramangwana.
(2) Mafungiro ekushandisa uye kuziva kwezvakatipoteredza zvinosimudzira kusimudzira maindasitiri
Zvigadzirwa zvekutanga zvezvipfuyo zvaingosangana nezvinodiwa zvekutanga zvekushanda, zvine mabasa ekugadzira imwechete uye maitiro akapusa ekugadzira. Nekuvandudzwa kwemararamiro evanhu, pfungwa ye "humanization" yemhuka dzinovaraidza inoramba ichipararira, uye vanhu vari kuramba vachitarisa kunyaradzwa kwemhuka dzinovaraidza. Dzimwe nyika muEurope neUnited States dzakadzika mitemo nemirau kusimbisa kuchengetedzwa kwekodzero dzezvipfuyo, kuvandudza kugara kwavo zvakanaka, uye kusimbisa kutarisiro yekuchenesa makanzuru mukuchengeta zvipfuwo. Zvinhu zvakawanda zvine chekuita nazvo zvakaita kuti vanhu varambe vachiwedzera zvavanoda zvezvigadzirwa zvemhuka uye kuda kwavo kudya. Zvigadzirwa zvemhuka zvakare zvave zvakawanda-zvinoshanda, mushandisi-ane hushamwari uye fashoni, nekukasira kusimudzira uye kuwedzera chigadzirwa chakawedzerwa kukosha.
Parizvino, zvichienzaniswa nenyika dzakasimukira uye matunhu akadai seEurope neUnited States, zvigadzirwa zvemhuka hazvishandiswe zvakanyanya munyika yangu. Sezvo kuzvipira kwekudya mhuka dzinovaraidza kuchiwedzera, chikamu chezvigadzirwa zvemhuka zvinotengwa zvichawedzerawo nekukurumidza, uye izvo zvinodiwa nevatengi zvinozosimudzira kusimudzira kweindasitiri.
Nguva yekutumira: Zvita-13-2023
